, independently from those associated with the actual label. In the context of the wine industry, we show that eco-certification leads …

Purpose – The purpose of this paper is to identify and examine key areas of the wine consumer’s interaction with region … of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism … involvement and the impact this has on the wine buying decision-making process. Design/methodology/approach – A conceptual …

others, have inspired the authors of the published papers, since they reflect the major concerns of the wine industry in this …

Looking at the evolution of international wine trade over the last five years, the reduced growth rate and the varied … concerning marketing strategies. At the macro-level, the key question concerns the possible evolution of international wine trade … over the next 5-6 years, and the related consequences on the industry structure. Forecast of the future evolution of wine …