(WRL) measurement instrument for segmenting the Australian domestic wine market. Although the study was exploratory in … market. These segments are: purposeful inconspicuous premium wine drinkers, ritual oriented conspicuous wine enthusiasts …As wine increasingly becomes a lifestyle beverage and more acceptable and desired by a wider spectrum of consumers …

Japanese wine consumers, explores the validity of existing generic consumer segmentation of the Japanese market, and considers … its suitability to predict wine-purchasing behavior. The importance of product choice factors used in the wine …. The Japanese consumers’ preference for country-of-origin (COO) wine brands is shown to differ considerably, depending on …

Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre … price data of California red and white wines, this study adopts an endogenous approach to explore the total number of market …, respectively. Also, implicit prices of wine attributes such as grape variety and geographic origin differ for red and white wines …