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Virtual shopping : segmenting consumer attitudes towards augmented reality as a shopping tool

Romano, Beatrice; Sands, Sean; Pallant, Jason Ian - In: International journal of retail and distribution management 50 (2022) 10, pp. 1221-1237

Persistent link: https://www.econbiz.de/10013407299

Psychographic clusters of private label consumers

Fudurić, Morana; Horvat, Sandra; Škare, Vatroslav; … - In: Advances in National Brand and Private Label Marketing …, (pp. 31-37). 2023

Persistent link: https://www.econbiz.de/10014289824

Shopping hard or hardly shopping : revealing consumer segments using clickstream data

Zavali, Melina; Lacka, Ewelina; De Smedt, Johannes - In: IEEE transactions on engineering management : EM 70 (2023) 4, pp. 1353-1364

Persistent link: https://www.econbiz.de/10014304285

Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876

With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...

Persistent link: https://www.econbiz.de/10014460384