Similar Search Results

Justification of consumer market segmentation as a mandatory tool of strategic marketing

Rozhko, Viktor - In: Technology audit and production reserves 2 (2023) 4/70, pp. 15-19

Persistent link: https://www.econbiz.de/10014388870

Price elasticity in the performing arts : a segmentation approach

Kolhede, Eric; Gomez-Arias, J. Tomas; Maximova, Anna - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 523-550

Persistent link: https://www.econbiz.de/10014374939

Driving success : a segmentation of customer admiration in automotive industry

Hartoyo, Hartoyo; Manalu, Erwin; Ujang Sumarwan; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-8

To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...

Persistent link: https://www.econbiz.de/10014364551

The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry

Arifi, Valbona; Ramadani, Veland; Zeqiri, Jusuf; … - In: Navigating Economic Uncertainty - Vol. 1 : Proceedings …, (pp. 169-181). 2025

Persistent link: https://www.econbiz.de/10015173819

An inductive learning approach to market segmentation based on customer profile-attributes

Leung, Chi-hong - In: Asian journal of marketing : the official journal of … 3 (2009) 3, pp. 65-81

Persistent link: https://www.econbiz.de/10003971743

Functional food marketing : the Hungarian market case

Nagy, Szabolcs - In: Theory, methodology, practice 5 (2010) 1, pp. 43-49

Persistent link: https://www.econbiz.de/10003987804

Marketing foundations

Pride, William M.; Ferrell, O. C. - 2011 - 4th ed., International ed.

Persistent link: https://www.econbiz.de/10003934926

Marketing to senior citizens : challenges and opportunities

Meiners, Norbert H.; Seeberger, Bernd - In: The journal of social, political, and economic studies 35 (2010) 3, pp. 293-328

Persistent link: https://www.econbiz.de/10009302196

Using a 360° view of customers for segmentation

Khandelwal, Sushant; Mathias, Ashwin - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 215-220

Persistent link: https://www.econbiz.de/10009308831

Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure

Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66

Persistent link: https://www.econbiz.de/10009503680