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Insights into organic wine consumption : behaviour, segmentation and attribute non-attendance

Boncinelli, Fabio; Dominici, Andrea; Marone, Enrico - In: Agricultural and Food Economics : AFE 9 (2021), pp. 1-16

Persistent link: https://www.econbiz.de/10012433448

Beer traveler, wine traveler, or both? : comparing beer tourist and wine tourist segments

Stone, Matthew J. - In: Tourism analysis : an interdisciplinary tourism & … 28 (2023) 4, pp. 657-665

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One size does (obviously not) fit all : using product attributes for wine market segmentation

Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; … - In: Wine Economics and Policy 6 (2017) 2, pp. 98-106

The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape … effects they might have in influencing consumer decisions. Preferences for different wine attributes as well as the … psychographic traits of respondents were revealed through a web-based questionnaire administered to 504 wine consumers living in the …

Persistent link: https://www.econbiz.de/10011868285

Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries

Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169

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Evaluating white wine consumer interest in Grüner Veltliner : a potential signature varietal for Pennsylvania

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What influences Croatian consumers' wine choice?

Alpeza, Ivana; Lukac̆, Zrinka - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10014315019

Marktsegmentierung als Basis strategischer Marketingplanung in einer Weinbauregion

Fleuchaus, Ruth - 1995

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Fashion clothing : retailers' perspective and business strategies focusing on market segmentation

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Domain-specific consumer involvement in the US wine market

Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462

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Asian growing markets and competition : evidence in the Chinese wine market

Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: The globalisation of Chinese business : implications …, (pp. 265-291). 2014

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