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A marketing strategy for a new functional fish
Pereira, Luis Nobre; Mendes, Júlio; Mendes, Joana Pimentel - In: Aquaculture economics & management : official journal … 21 (2017) 3, pp. 334-354
Persistent link: https://www.econbiz.de/10011771039
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The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman; Diab, Dalia … - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
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Integration, assimilation or separation? : the implications for marketers of the Turkish Muslim consumers in The Netherlands
Kizgin, Hatice - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 187-212
Persistent link: https://www.econbiz.de/10011562976
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How Brazilians shop? : an investigation of Brazilians' consumer values, lifestyles and mindset
Lucian, Rafael - In: International journal of emerging markets 12 (2017) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011760740
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Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon; Bolton, Nicola; Fleming, Scott; … - In: Management research review 39 (2016) 7, pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Communicating to culture audiences
Le, Huong; Jones, Bridget; Williams, Tandi; Dolnicar, Sara - In: Marketing intelligence & planning 34 (2016) 4, pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
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Advertising implications and design of messages
D'Souza, Clare; Tay, Richard - In: Marketing intelligence & planning 34 (2016) 4, pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
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Segmentation of infrequent performing arts consumers
Kolhede, Eric John; Gomez-Arias, J. Tomas - In: Arts and the market 6 (2016) 1, pp. 88-110
Persistent link: https://www.econbiz.de/10011580971
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A review of the critical factors affecting Islamic market mechanisms in Malaysia
Ali, Md. Arphan; Rahman, Muhammad Khalilur; Mahfuzur Rahman - In: Journal of Islamic marketing : JIMA 6 (2015) 2, pp. 250-267
Persistent link: https://www.econbiz.de/10011348977