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The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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The 3-S typology of South African culinary festival visitors
Viljoen, Armand; Kruger, Martinette; Saayman, Melville - In: International journal of contemporary hospitality management 29 (2017) 6, pp. 1560-1579
Persistent link: https://www.econbiz.de/10011732180
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Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C.; … - In: International studies of management and organization 47 (2017) 3, pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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A study on consumer behaviour of passenger car segments through logistic regression modelling
Manon, Balakrishnan - In: Metamorphosis : a journal of management research 16 (2017) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10011815893
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Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan; Roediger, Brigitte; Herbst, Frikkie - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
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Empirical analysis of consumer willingness to pay for smart phone attributes in multi-countries
Kim, Jong Seok - In: International journal of innovation management 21 (2017) 2, pp. 1750016-1-37
Persistent link: https://www.econbiz.de/10011672087
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Increasing civic engagement through market segmentation
Randle, Melanie; Dolnicar, Sara - In: Segmentation in social marketing : process, methods and …, (pp. 129-142). 2017
Persistent link: https://www.econbiz.de/10011557925
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Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.; Mulvey, Michael S. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
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Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia; Romani, Simona; Bagozzi, Richard P. - In: Journal of world business : JWB 53 (2018) 2, pp. 194-208
Persistent link: https://www.econbiz.de/10011805197