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Positioning in political marketing : how semiotic analysis adds value to traditional survey approaches

Baines, Paul; Crawford, Ian; O'Shaughnessy, Nicholas Jackson - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 172-200

Persistent link: https://www.econbiz.de/10010338659

Was Produkte unverwechselbar macht

Homburg, Christian; Staritz, Matthias; Bingemer, Stephan - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 12, pp. 34-42,55-59

Persistent link: https://www.econbiz.de/10003780488

The segmentation of elderly consumers : a literature review

Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of customer behaviour 17 (2018) 4, pp. 257-278

Persistent link: https://www.econbiz.de/10012050896

Unraveling mobile internet behavior through customer segmentation : a latent class analysis

Cui, Xuebin; Jin, Fei - In: Electronic commerce research 23 (2023) 4, pp. 2379-2398

Persistent link: https://www.econbiz.de/10014418170

Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments

Hariharan, Vijay Ganesh - 2015

important in markets with distinct consumer segments – the early market and the main market – that affect each other's adoption … behavior. In this study, in contrast to prior normative studies that assume a single-segment market structure, we derive … dynamic optimal advertising and segment-specific targeting strategies for firms facing a two-segment market structure. We …

Persistent link: https://www.econbiz.de/10013029467

A Sociological Approach to Segmenting the Us Latino Consumer Market

Ackermann, Karl - 2004

This paper will propose that sociological measures should be combined with traditional demographic measurements used by Marketing Research to help organizations understand which cultural and ethnic differences resound on an emotional level and thereby create a bond between the marketer and the...

Persistent link: https://www.econbiz.de/10014070095

Market Segmentation of Consumers Based on Their Actual Sustainability and Health-Related Purchases

Sarti, Silvia - 2019

Previous research on sustainability and health-related product labels has sought to develop segmentation frameworks based on consumers' self-reports. However, consumers are likely to overstate the effect that these labels have on their purchasing behavior. Moreover, existing consumer...

Persistent link: https://www.econbiz.de/10012864745

Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India

Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42

Persistent link: https://www.econbiz.de/10012695820

Market segmentation and dynamic analysis of sparkling wine purchases in Italy

Bassi, Francesca; Pennoni, Fulvia; Rossetto, Luca - In: Journal of wine economics 16 (2021) 3, pp. 283-304

Persistent link: https://www.econbiz.de/10012705496

Market-oriented development of plant-based food and beverage products : a usage segmentation approach

Beacom, Emma; Bogue, Joe; Repar, Lana - In: Journal of food products marketing : innovations in … 27 (2021) 4, pp. 204-222

Persistent link: https://www.econbiz.de/10012623351