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An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing

Steinmann, Sascha; Schramm-Klein, Hanna; Mau, Gunnar; … - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 75-91

Persistent link: https://www.econbiz.de/10011566849

Segmenting multichannel consumers across search, purchase and after-sales

Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71

Persistent link: https://www.econbiz.de/10011598574

Segmentation of retail customers based on cluster analysis in building successful CRM

Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228

Persistent link: https://www.econbiz.de/10011636722

The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth : the roles of firm size, product category, and customer segment

Cao, Lanlan; Liu, Xin; Cao, Wenbin - In: Journal of retailing 94 (2018) 4, pp. 343-351

Persistent link: https://www.econbiz.de/10011958207

Retail analytics : store segmentation using rule-based purchasing behavior analysis

Bilgic, Emrah; Cakir, Ozgur; Kantardzic, Mehmed; Duan, … - In: The international review of retail, distribution and … 31 (2021) 4, pp. 457-480

Persistent link: https://www.econbiz.de/10012609706

To Hinder or to Facilitate : Retailers' Strategy of Consumer Information Sharing and Target Segment

Ma, Buqing; Li, Guang; Kong, Guangwen - 2021

Motivated by the phenomenon that some retailers with high-end brand images, such as Neiman Marcus and Bergdorf Goodman, prefer to hinder consumers from sharing information through online reviews, we study an online retailer's strategy of hindering or facilitating consumer information sharing in...

Persistent link: https://www.econbiz.de/10014089327

Global wine markets, 1860 to 2016 : a statistical compendium

Anderson, Kym; Nelgen, Signe; Pinilla, Vicente - 2017

examine the development of national wine market developments before, during and in between the two waves of globalization …Until recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe. Now … more than two-fifths of all wine consumed globally is produced in another country, including in the Southern Hemisphere …

Persistent link: https://www.econbiz.de/10012654032

Old, new and third wine regions : a consumer perspective

Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541

Persistent link: https://www.econbiz.de/10011847141

Distribution velocity in wine retailing

Hirche, Martin; Loose, Simone; Lockshin, Lawrence S.; … - In: Wine Economics and Policy 12 (2023) 2, pp. 31-41

Little is known about the relationship between distribution and market share in the wine category. Understanding the … distribution characteristics and those market share deviations. The results show that the distribution velocity in wine retailing … below expected market share of wine SKUs. …

Persistent link: https://www.econbiz.de/10014502763

Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10012656822