The study is focused on exploring demographic characteristics of the target audience of retail grocery stores whose buyer behavior is most responsive to coupon promotions. The demographic variables considered in the paper are age, employment status, and household size. As a result of a...

Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article...

Nowadays, sustainable development and waste management are the topics on which academia is focusing. The size of the retail assortment plays a crucial role in influencing the levels of food waste in grocery stores. Additionally, the analysis of retail food waste highlights that the planning of...

A shopping situation is a particular act of buying behaviour occurring at a specific point in space and time. The purpose of this paper is to examine the impact of situational factors such as task definition, perceived risk, physical surroundings, social surroundings and temporal aspects on...