We examine the role of store branded "private label" products in determining bargaining outcomes between retailers and manufacturers in the single-serve brew-at-home coffee category. Exploiting a novel setting in which the dominant, single-serve technology was protected by a patent that...

Fast Moving Consumer Goods like soaps, shampoos, detergents, biscuits etc and Grocery items are the basic needs for which consumer goes very frequently to the market. As we all know that now a days organized format of retail sector also exists along with the traditional format of retail sector...