Creek, Steven A.; Maurer, Joshua D.; Kent, Justin K. - In: International Journal of Emerging Markets 19 (2023) 11, pp. 4006-4028
Purpose The purpose of this study is to examine how crowdfunding backer perceptions of market orientation and foreignness impact crowdfunding performance in emerging economies. Design/methodology/approach Using content analysis software, the authors analyzed 756 Kickstarter campaign narratives...