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Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
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The dual opening to brand heritage in family businesses
Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
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Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
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Public relations education in Australia, 1950 - 1975
Gleeson, Damian John - In: Journal of communication management : an international … 18 (2014) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10010381552
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"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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Strategic internal communication of corporate heritage identity in a hypermodal context
Maier, Carmen Daniela; Andersen, Mona Agerholm - In: Corporate communications : an international journal 22 (2017) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10011599990
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Building Betty Crocker's brand community : conversations with consumers, 1940-1950
Swenson, Rebecca - In: Journal of communication management : an international … 20 (2016) 2, pp. 148-161
Persistent link: https://www.econbiz.de/10011579529
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The role of landscape and strategic communication in managing legitimacy between a state and its citizens
McDonald, Sean M.; Moore, Simon J. - In: European journal of cross-cultural competence and management 4 (2017) 3/4, pp. 263-277
Persistent link: https://www.econbiz.de/10012139913
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Football (soccer?) on campus : examining the historical development and promotion of the world's most popular sport through transatlantic university comparisons
Isaacson, Tom; Theofilou, Anastasios - In: Corporate communications : an international journal 29 (2024) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10014493987
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Public relations education, 1950s-1990s : the IPRA perspective
Watson, Tom - In: Corporate communications : an international journal 29 (2024) 1, pp. 68-78
Persistent link: https://www.econbiz.de/10014493988