We used the well-being evaluation method, a technique for measuring individual utility, to study how people in the wildland urban interface of Colorado (USA) felt about their lives before and after two wildfire scenarios. Variables such as age, family size, fire frequency, and house value were...

Past empirical benefit measures and other information originally obtained through primary data collection can be used for assessing and analyzing current management and policy actions. This use of past valuation information for current policy analysis is called benefit transfer. In this report,...

The problem of endogenous stratification associated with on-site sampling has been overlooked in the Contingent Valuation Method (CVM). We find that using on-site samples of visitors overstates visitor willingness to pay (WTP) estimates relative to a household sample of visitors, and...

We estimate adults’ willingness to pay (WTP) to reduce health risks to their own or other families’ infants to test for altruism. A conjoint analysis of adults paying for bottled water found marginal WTP for reduction in risk of shock, brain damage, and mortality in the cash...