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A Theory of Marketing : Outline of a Social Systems Perspective

Lndicke, Marius K. (contributor) - 2006

of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four …' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is … developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an …

Persistent link: https://www.econbiz.de/10013520795

Konsumentenverhalten : Konsumenten verstehen – Marketingmaßnahmen gestalten

Hoffmann, Stefan; Akbar, Payam - 2024 - 3., überarbeitete und erweiterte Aufage

Konsumenten und Verhalten -- Konsumentenverhaltensforschung.-Motivation -- Emotion -- Kognition -- Einstellung -- Entscheidung -- Interindividuelle Unterschiede -- Soziale Umwelt -- Physische Umwelt -- Mediale Umwelt -- Digitales Konsumentenverhalten -- Nachhaltiges Konsumentenverhalten --...

Persistent link: https://www.econbiz.de/10015062696

Social Pacts, Employment and Growth : A Reappraisal of Ezio Tarantelli’s Thought

Acocella, Nicola (contributor); Leoni, Riccardo (contributor) - 2007

In this book leading European economists examine the current status of social pacts and their future. Particular focus is placed on the role of trade unions, and the positive role they can play for economic and social stability by agreeing to set wages on the basis of a target rate of inflation....

Persistent link: https://www.econbiz.de/10013520681

Understanding Leadership Perspectives : Theoretical and Practical Approaches

Fairholm, Gilbert W. (contributor); … - 2009

There is no dearth of popular books on leadership, often extolling the virtues of charismatic, celebrity leaders or offering simplistic formulas for “inspiring the troops” to achieve “extraordinary results”. However, empirical research and exploration of leadership and its many elements...

Persistent link: https://www.econbiz.de/10013521144

Affiliated common value auctions with costly entry

Murto, Pauli; Välimäki, Juuso - 2025

Many auctions and procurement contests entail nontrivial bidding costs, which makes the bidders' participation decisions endogenous to the auction design. We analyze the effect of different auction rules on potential bidders' incentives to participate. We focus on first-price auctions with...

Persistent link: https://www.econbiz.de/10015327122

The corruption of universal suffrage: Tax, consent and the tyranny of the majority

Walmsley, Brad - 2006

Persistent link: https://www.econbiz.de/10015334020

Market failure: A failed paradigm

Booth, Philip - 2008

Persistent link: https://www.econbiz.de/10015334061

Financial services regulation

Crockett, Andrew; Ridley, Adam; Lamfalussy, Alexandre; … - 2003

Persistent link: https://www.econbiz.de/10015334317

Conditional Rank-Rank Regression

Chernozhukov, Victor; Fernández-Val, Iván; Meier, Jonas; … - 2025

Rank-rank regression is commonly employed in economic research as a way of capturing the relationship between two economic variables. It frequently features in studies of intergenerational mobility as the resulting coefficient, capturing the rank correlation between the variables, is easy to...

Persistent link: https://www.econbiz.de/10015338923

The Educated Class and the Fragility of Consumer Society

Saint-Paul, Gilles - 2025

We analyze the importance of the educated class for the persistence of mass consumption societies in an economy with a hierarchy of needs.Through the demand for managerial talent (which is needed to operate advanced industrial technologies), the latter generate their own demand for skills. In...

Persistent link: https://www.econbiz.de/10015338938