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Marketing management and strategy : a reader
Kotler, Philip (ed.); Cox, Keith (contributor) - 1980 - Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
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Marketing-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip; Bliemel, Friedhelm - 1995 - 8., vollständig neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000533298
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Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip; Jain, Dipak; Suvit Maesincee - 2002
Persistent link: https://www.econbiz.de/10001678886
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The Asian apocalypse : crisis marketing for consumers and business
Ang, Swee Hoon; Siew Meng Leong; Kotler, Philip - In: Best practices in international marketing, (pp. 40-60). 2002
Persistent link: https://www.econbiz.de/10001680880
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Social marketing : improving the quality of life
Kotler, Philip; Roberto, Ned; Lee, Nancy R. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10001668925
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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip; Jain, Dipak; Suvit Maesincee - 2002
Persistent link: https://www.econbiz.de/10001639753
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Attracting investors : a marketing approach to finding funds for your business
Kotler, Philip; Kartajaya, Hermawan; Young, David S. - 2004
Persistent link: https://www.econbiz.de/10002007021
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Philip Kotlers Marketing-Guide : die wichtigsten Ideen und Konzepte
Kotler, Philip - 2004
Persistent link: https://www.econbiz.de/10001857106
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip; Keller, Kevin Lane; Opresnik, Marc Oliver - 2015 - 14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456