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Transformational sales : making a difference with strategic customers
Kotler, Philip; Dingena, Marian; Pförtsch, Waldemar A. - 2016
Persistent link: https://www.econbiz.de/10014010743
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Kellogg on marketing : the marketing faculty of the kellog school of management
Chernev, Alexander (ed.); Kotler, Philip (ed.) - 2023 - Third edition
"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former...
Persistent link: https://www.econbiz.de/10013486177
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Marketing 3.0 : from products to customers to the human spirit
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2010
Persistent link: https://www.econbiz.de/10013490273
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Social marketing : changing behaviors for good
Lee, Nancy R.; Kotler, Philip - 2016 - 5. ed.
Persistent link: https://www.econbiz.de/10013548164
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Die asiatische Herausforderung : Antwort auf neue Marketingstrategien
Kotler, Philip - 1986
Persistent link: https://www.econbiz.de/10014002320
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1989 - Einmalige und limitierte Sonderausg. der 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10014003059
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Marketing-Management : Strategien für wertschaffendes Handeln
Kotler, Philip; Keller, Kevin Lane; Bliemel, Friedhelm - 2007 - 12., aktualisierte Aufl.
Standard-Lehrbuch für Hochschulen (alle Semester) und Wirtschaftsakademien; hinsichtlich neuerer Unternehmenskonzepte und Forschungsergebnisse aktualisiert (Vorauflage ID 33/95 - kann weiter benutzt werden). Wird ebenso häufig zitiert wie "Marketing" von Heribert Meffert (in dieser Nr.) und...
Persistent link: https://www.econbiz.de/10014004836
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Social marketing : behavior change for good
Lee, Nancy R.; Kotler, Philip; Colehour, Julie - 2024 - Seventh edition
Persistent link: https://www.econbiz.de/10014414152
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Redefining retail : 10 guiding principles for a post-digital world
Kotler, Philip; Stigliano, Giuseppe - 2024
"The three main rules of retail have long been defined by an expression used in real estate jargon: "Location, Location, Location." The basic assumption was: if you prioritiseA̲ the acquisition of the best locations, everything else will fall into place. This approach will no longer apply due...
Persistent link: https://www.econbiz.de/10014434189
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Die neue Dimension des Marketings : vom Kunden zum Menschen
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2010
Persistent link: https://www.econbiz.de/10003968833