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Marketing : an introduction
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Marketing
231
Marketingmanagement
134
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97
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43
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43
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38
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38
Strategisches Management
28
Soziomarketing
25
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24
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24
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22
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18
Social marketing
18
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17
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16
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16
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15
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14
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Beziehungsmarketing
11
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11
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9
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8
Asien
8
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7
Internationales Marketing
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English
300
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136
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70
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6
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Kotler, Philip
494
Armstrong, Gary
55
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
20
Pförtsch, Waldemar A.
18
Setiawan, Iwan
14
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Achrol, Ravi S.
6
Haas, Maximilian
6
Suvit Maesincee
6
Zaltman, Gerald
6
Armstrong, Gary M.
5
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Hooi, Den Huan
5
Jatusripitak, Somkid
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Brady, Mairead
4
Caslione, John A.
4
Hansen, Torben
4
Jain, Dipak
4
Lilien, Gary L.
4
Makens, James C.
4
Reber, Heidi
4
Roberto, Eduardo L.
4
Roberto, Ned
4
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4
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4
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2
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1
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1
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1
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Journal of marketing
16
Legends in marketing
11
Harvard business review : HBR
10
Always learning
6
Journal of the Academy of Marketing Science
6
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
California management review
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
2
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ECONIS (ZBW)
322
USB Cologne (EcoSocSci)
136
OLC EcoSci
31
Other ZBW resources
14
RePEc
9
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31
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2016
-
16e, global edition
Persistent link: https://www.econbiz.de/10013547284
Saved in:
32
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
33
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
34
The role of the marketing department in the organization of the future
Kotler, Philip
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 489-496)
.
1997
Persistent link: https://www.econbiz.de/10001296694
Saved in:
35
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1974
-
Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
Saved in:
36
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1977
-
Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
Saved in:
37
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10000051672
Saved in:
38
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
39
Arbeitsbuch zu Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl
Persistent link: https://www.econbiz.de/10000077532
Saved in:
40
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
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