Revenue management decisions often have both strategic and tactical components. Strategic decisions happen first and set the broad and long-term operational context in which tactical decisions are frequently and repeatedly made, often on a weekly or daily basis. We consider a joint optimization...

Social scope group buying has become an increasingly popular marketing strategy and has served as a new customer acquisition tool. In the service industry, companies use social group buying (SGB) to recruit new customers and promote full-price products. Through SGB activities, customers can...

Forecast sharing has been widely adopted to coordinate capacity planning in supply chains. However, the effectiveness of forecast sharing can be hindered by forecast inflation caused by the forecaster's asymmetric preferences toward underforecasts or overforecasts. In this paper, we study how...

We study an integrated data center network design problem for Internet-related services and cloud computing, of which the objective is to minimize total operating cost and service delay penalty by optimizing data center location, footprint allocation, and resource provisioning decisions, while...

It is well-known that adding a little flexibility to the right place is an effective strategy to improve the performance of operations in the face of demand uncertainties, to ensure high level of capacity utilization. However, given that system disruptions are ubiquitous, the legacy flexibility...

As social influence plays a key role in the diffusion of new product, a customer's value goes beyond her own product purchase. Building on the two-segment Influential-Imitator asymmetric influence model by Van den Bulte and Joshi (2007), our model posits that a customer's value (CV) comes...

We consider an infinite-horizon multi-product dynamic pricing problem with reference effects in a monopolistic setting, where the reference price is an exponentially weighted average of historical prices. In each period, the demand follows the multinomial logit (MNL) model, where the utility...

Motivated by the large-scale click behaviors on the online platform, we present three new click models for different applicable scenarios, namely, the local-browsing click model and global-browsing click model with recurrent/nonrecurrent customers. These three click models are developed based on...

Motivated by the observation that overexposure to unwanted marketing activities can lead to customer dissatisfaction, we consider a setting where a platform offers a sequence of messages to its users and is penalized when users abandon the platform due to marketing fatigue. We propose a novel...

When social influence plays a key role in the diffusion of new product, the value of a customer often goes beyond her own product purchase. We posit that a customer's value (CV) comes not only from her purchase value (PV) but also from her influence value (IV) (i.e., CV = PV IV). Therefore, a...