This paper documents the effects of last place aversion in queues and its implications for customer experiences and behaviors, as well as for operating performance. An observational analysis of customers queuing at a grocery store, and four online studies in which participants waited in virtual...

Classical models of service systems with rational and strategic customers assume queues to be either fully visible or invisible. In practice, however, most queues are only "partially visible" or "opaque", in the sense that customers are not able to discern precise queue length upon arrival. This...