Estimating customer demand for revenue management solutions faces two main hurdles: unobservable no-purchases and non-homogenous customer populations with varying preferences. We propose a novel and practical estimation and segmentation methodology that overcomes both challenges simultaneously....

Using the classic market segmentation approach, we analyze the impact of a firm's remanufacturing operations on its component commonality decision. We find that the decision to make a component common or not may be reversed with the inclusion of remanufacturing, and this reversal is influenced...