ch. 1. The ideas behind customer segmentation -- ch. 2. Forecasting -- ch. 3. Promotion forecasting -- ch. 4. Capacity-based revenue management -- ch. 5. Unconstraining -- ch. 6. Pricing analytics -- ch. 7. Dynamic and Markdown pricing -- ch. 8. Pricing in business-to-business environments --...

Though the sports markets have been growing rapidly, the growth rate of ticket revenues has trailed other revenue streams. With the push for use of analytics in recent years, sports organizations have opportunities to develop insights from data and improve overall revenues. In this paper, we...

Increased environmental awareness has resulted in consumers' willingness to pay more for products with a lower environmental footprint. Additionally, cap-and-trade emission policies often reward manufacturers who produce products with lower-than-average emissions requirements. We examine how a...

We investigate when and how an original equipment manufacturer (OEM) should offer a trade-in rebate to recover used products, in order to achieve better price discrimination and weaken competition from third-party remanufacturers (3PRs). This paper is motivated by a major IT equipment OEM, which...

Several auto manufacturers have recently introduced car sharing programs. Although the structure of most programs is the same, there is no clear dominant strategy regarding the type of vehicles OEMs should provide through car sharing. In this paper, we consider an OEM who contemplates car...