Due to the COVID-19 outbreak globally during 2020, the usage and virtues of food delivery apps (FDA) have increased immensely, facilitating the consumer to access the food and food providers to keep functioning. However, this study aims to investigate the enablers of online consumer engagement...

1. Introduction to e-commerce in the airline industry -- 2. Airline digital properties and features -- 3. Airline e-marketing -- 4. Airline e-sales and distribution -- 5. Airline web customer service -- 6. The airline e-commerce organization -- 7. Airline e-commerce strategy.

Digital platforms facilitate interactions between consumers and merchants that allow collection of profiling information, which drives innovation and welfare. Private incentives, however, lead to information asymmetries resulting in market failures both on-platform, among merchants, and...