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Social media platforms' digitalization or digital dominance? : the bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
Spais, George; Ul Haq, Junaid; Jain, Varsha - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 367-368
Persistent link: https://www.econbiz.de/10015339339
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Power of the platform : exploring the promotional effect of influencers to make a difference
Kowalczyk, Christine M.; Mai, Enping; Waldsmith, Casey; … - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 369-395
Persistent link: https://www.econbiz.de/10015339340
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A multilevel, multi-mode framework for standardization in digital B2B platform eco-systems in international cargo transportation : a multiple case study
Tessmann, Ruben; Elbert, Ralf - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 1843-1875
Persistent link: https://www.econbiz.de/10013556679
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Digital platforms and the reconfiguration of global production networks
Verfürth, Philip; Helwing-Hentschel, Veronique - 2025
Persistent link: https://www.econbiz.de/10015338742
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Dealing with safety risks from peer-to-peer service sharing : optimal pricing and safety investment for a sharing platform
Chi, Xue; Fan, Zhi-Ping; Dong, Zhongpeng - In: International transactions in operational research : a … 32 (2025) 4, pp. 2278-2310
Persistent link: https://www.econbiz.de/10015338361
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Selling exclusively or widely? : optimal strategic responses under online platform power asymmetry and competition
Li, Kunpeng K.; Li, Yang Y.; Gharehgozli, Amir Hossein - In: International transactions in operational research : a … 32 (2025) 4, pp. 2336-2359
Persistent link: https://www.econbiz.de/10015338364
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Recruiting without-car drivers through multiple sources : the impact on a ride-sharing platform's driver surplus and consumer surplus
Lin, Qiang; Zhai, Jiaxin; Jin, Kangning; Lin, Xiaogang - In: International transactions in operational research : a … 32 (2025) 3, pp. 1677-1711
Persistent link: https://www.econbiz.de/10015338228
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Women entrepreneurs' opportunity identification of digital platform start-ups : emerging evidence from South Africa
Swartz, Ethné M.; Scheepers, Caren Brenda; Toefy, Tracey - 2022
Persistent link: https://www.econbiz.de/10013361556
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Are platform worker cooperatives feasible? : a comparative case study in the ride-hailing and delivery service sectors
Jang, Jongick - In: Managing Networks in the Digital Economy : Alliances, …, (pp. 145-172). 2025
Persistent link: https://www.econbiz.de/10015371549