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Childhood memories affecting brand loyalty and consumption behaviour among adult consumers

Rajagopal - In: International journal of business innovation and … 23 (2020) 3, pp. 400-420

Persistent link: https://www.econbiz.de/10012507075

The model development of industrial brand loyalty : assessing the rational and emotional aspects as antecedents of loyalty

Samudro, Andreas; Susanti, Vonny - In: Cogent business & management 8 (2021) 1, pp. 1-27

The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the chemical emulsion market. The research is a...

Persistent link: https://www.econbiz.de/10012663810

Exploring jealousy nexus by demystifying the role of brand passion and loyalty : a hotel service perspective

Joshi, Richa; Yadav, Rajan - In: International journal of technology marketing : IJTMkt 14 (2020) 4, pp. 348-364

Persistent link: https://www.econbiz.de/10012534238

Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits

Han, Jinhee; Kwon, Wi-Suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29

Persistent link: https://www.econbiz.de/10012803171

Brand pride in consumer-brand relationships : towards a conceptual framework

Nandy, Subarna; Sondhi, Neena - In: Global business review 23 (2022) 5, pp. 1098-1117

Persistent link: https://www.econbiz.de/10013387269

Antecedents and consequences of brand attachment : a literature review and research agenda

Hemsley-Brown, Jane - In: International journal of consumer studies 47 (2023) 2, pp. 611-628

Persistent link: https://www.econbiz.de/10014250599

Masstige marketing : a scale development and validity study

Ishaq, Muhammad Ishtiaq; Raza, Ali; Bartikowski, Boris; … - In: Journal of business research : JBR 166 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014368192

Customer engagement with tourism brands : scale development and validation

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329

Persistent link: https://www.econbiz.de/10010398802

Brand Love, Brand Loyalty, and Word of Mouth : A Case of AirAsia

Niyomsart, Suthasinee - 2016

The study aims to investigate the relationship among brand love, brand loyalty, and word of mouth of AirAsia Airline … by using Structural Equation Modeling (SEM). The results of the study revealed that brand love has a direct and indirect …

Persistent link: https://www.econbiz.de/10012988074

Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities

Wong, Amy; Hung, Yu-Chen - In: The journal of product & brand management 32 (2023) 2, pp. 343-359

Persistent link: https://www.econbiz.de/10013552964