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Modeling brand immunity : the moderating role of generational cohort membership

Saju, B.; Harikrishnan, K.; Anand, S. Joseph Jeya - In: The journal of brand management : an international journal 25 (2018) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10011891243

Exploring the rise of fandom in contemporary consumer culture

Wang, Cheng Lu (ed.) - 2018

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--

Persistent link: https://www.econbiz.de/10011664063

The passion that unites us all : the culture and consumption of sports fans

Mastromartino, Brandon; Chou, Wen-Hao Winston; Zhang, … - In: Exploring the rise of fandom in contemporary consumer …, (pp. 52-70). 2018

Persistent link: https://www.econbiz.de/10011764814

We love to hate them! : social media-based anti-brand communities in professional football

Popp, Bastian; Germelmann, Claas Christian; Jung, Benjamin - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 349-367

Persistent link: https://www.econbiz.de/10011608086

Actual and ideal-self congruence and dual brand passion

Astakhova, Marina; Swimberghe, Krist R.; Wooldridge, … - In: The journal of consumer marketing 34 (2017) 7, pp. 664-672

Persistent link: https://www.econbiz.de/10011808335

Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84

Persistent link: https://www.econbiz.de/10011813817

The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship

Koronaki, Eirini; Kyrousi, Antigone G.; Panigyrakis, … - In: Journal of business research : JBR 85 (2018), pp. 406-413

Persistent link: https://www.econbiz.de/10011815585

Eine wertebasierte Typologie der Markenliebe

Kühn, Jochen - 2018

Persistent link: https://www.econbiz.de/10011855473

Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection

Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794

Persistent link: https://www.econbiz.de/10011610968

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

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