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Bindungs- und Bewältigungsreaktionen von Konsumenten nach dem Ende von Markenbeziehungen : eine Studie am Beispiel von High-Involvementgütern
Knaevelsrud, Anne Berit - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013444814
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Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh; Cheikhrouhou, Soumaya; Morales Alvarez, … - In: The journal of brand management : an international journal 29 (2022) 5, pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
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A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan; Hamlin, Robert - In: The journal of brand management : an international journal 29 (2022) 5, pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook; Jang, Soocheong (Shawn) - In: International journal of hospitality management 108 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
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Fueling the passion : the role online brand experiences play in developing harmonious or obsessive brand passion
Chen, Chunxiao; Zhang, Jian; Bu, Xing; Gao, Jian - In: Human systems management : HSM 41 (2022) 5, pp. 629-642
Persistent link: https://www.econbiz.de/10013448527
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Brand passion : a systematic review and future research agenda
Gilal, Faheem Gul; Paul, Justin; Thomas, Asha; … - In: The journal of brand management : an international journal 30 (2023) 6, pp. 490-515
Persistent link: https://www.econbiz.de/10014447376
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Sustainable development in brand loyalty : exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion
Yuan, Jingbo; Shahzad, Muhammad Faisal; Waheed, Abdul; … - In: Corporate social responsibility and environmental management 31 (2024) 2, pp. 1042-1051
Persistent link: https://www.econbiz.de/10014507063
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How to improve destination brand identification and loyalty using short-form videos? : the role of emotional experience and self-congruity
Li, Zhigang; Zhang, Jing - In: Journal of destination marketing & management 30 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014458639
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Augmented reality is the new digital banking : AR brand experience impact on brand loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif - In: International journal of bank marketing 42 (2024) 2, pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
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When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy; Schweidel, David A.; Zhang, Kunpeng - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 907-922
Persistent link: https://www.econbiz.de/10014526239