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Der Einsatz von Produktdifferenzierung − ein neues Messinstrumentarium zur Messung von Markentreue
Olbrich, Rainer; Springer-Norden, Mona R.; Brüggemann, … - 2021
Persistent link: https://www.econbiz.de/10012697111
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Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom; Pillai, Kishore Gopalakrishna; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
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Toward a measure of brand pride : scale development and validation
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: The journal of brand management : an international journal 31 (2024) 4, pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Sotelo-Duarte, Manuel; Gónzalez-Cavazos, Beatriz - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 253-271
Persistent link: https://www.econbiz.de/10014302690
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Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty : an empirical study
Suhan, Mendon; Nayak, Smitha; Nayak, Raveendranath; … - In: Economic research 35 (2022) 1,6, pp. 6422-6444
Persistent link: https://www.econbiz.de/10014428251
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Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
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Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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Factors affecting consumers' loyalty towards halal cosmetics : an emerging market perspective
Sama, Ramzan; Trivedi, Jay P. - In: International journal of business and emerging markets … 11 (2019) 3, pp. 254-273
Persistent link: https://www.econbiz.de/10012153226
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Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 42 (2021) 1/2, pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014465439