Similar Search Results

Brand experience and brand loyalty : the moderating role of brand trust and the mediating role of brand love in Pakistani smartphone users

Sarmad, Imran; Imtiaz, Muhammad Ahsin; Bukhari, Syed … - In: Pakistan journal of commerce and social sciences 18 (2024) 1, pp. 40-61

The current study looks at the relationships in the Pakistani smartphone market between brand experience, brand love … that the experience of a brand is a significant factor in determining both love and loyalty to that brand. The outcomes of … the research indicated that there was a substantial relation between brand experiences and brand loyalty, with brand love …

Persistent link: https://www.econbiz.de/10014525048

Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women

Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216

Persistent link: https://www.econbiz.de/10014318190

The nature of doubly concrete constructs and how to identify them

Bergkvist, Lars - In: Journal of business research : JBR 69 (2016) 9, pp. 3427-3429

Persistent link: https://www.econbiz.de/10011514822

The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer

Hong, EunPyo; Park, Jungkun; Pensri Jaroenwanit; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014240277

Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium

Joshi, Richa; Garg, Prerna; Kamboj, Shampy - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 1-19

Persistent link: https://www.econbiz.de/10014340140

Modeling the impact of corporate social responsibility on sustainable purchase intentions : insights into brand trust and brand loyalty

Huo, Chunhui; Hameed, Javaria; Zhang, Mo; Bin Mohd Ali, … - In: Economic research 35 (2022) 1,4, pp. 4710-4739

Persistent link: https://www.econbiz.de/10014390663

Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India : evidence from SEM and fsQCA

Kapoor, Ashwarya; Sindwani, Rajiv; Goel, Manisha - In: Journal of financial services marketing 29 (2024) 4, pp. 1524-1541

Persistent link: https://www.econbiz.de/10015192551

Parting ways in the marketplace : trajectories of divorce in consumer-brand relationships

Ferraz, Sofia Batista; Dallabrida, Yuri Marcel - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 15/16, pp. 1437-1473

Persistent link: https://www.econbiz.de/10015194120

The effect of product category on consumer brand relationships

Fetscherin, Marc; Boulanger, Michèle; Gonçalves Filho, Cid - In: The journal of product & brand management 23 (2014) 2, pp. 78-89

Persistent link: https://www.econbiz.de/10010384252

The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management

Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12

Persistent link: https://www.econbiz.de/10011666399