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The impact of Hspanic-targeted advertising on consumers'brand love in services

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10012483607

Understanding consumer brand love, brand commitment, and brand loyalty

Wong, Amy - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 87-114

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The social influences in consumer-brand relationships : the moderating roles of gender and consumer age

Gumparthi, Vivek Pani; Srivastava, Mala - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 767-810

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Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust

Maduretno, Raden Bernard Eka Hutomo Putra; Junaedi, … - In: Gadjah Mada international journal of business 24 (2022) 3, pp. 289-309

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Addressing the dichotomy of brand love

Junaid, Muhammad; Hussain, Khalid; Hou, Fujun - In: International journal of market research 61 (2019) 6, pp. 577-580

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We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty

Babić-Hodović, Vesna; Mujkić, Alisa; … - In: The journal of brand management : an international journal 30 (2023) 1, pp. 9-33

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Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?

Karim, Kasnaeny; Ilyas, Gunawan Bata; Umar, Zainal Abidin; … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2668-2686

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How store attribute affects customer experience, brand love and brand loyalty

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Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust

Bae, Byung Ryul; Kim, Sung-Eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2412-2430

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An expeditin of brand identification to evangelism with mediating effect of love and loyalty

Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84

paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand …

Persistent link: https://www.econbiz.de/10014439350