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Will songs be written about autonomous cars? : the implications of self-driving vehicle technology on consumer brand equity and relationships

Olson, Erik L. - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10011738537

The impacts of brand experiences on brand loyalty : mediators of brand love and trust

Huang, Chao-Chin - In: Management decision : MD 55 (2017) 5, pp. 915-934

Persistent link: https://www.econbiz.de/10011673037

How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities

Khamitov, Mansur; Wang, Xin; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 435-459

Persistent link: https://www.econbiz.de/10012120587

On the relationship between online brand community and brand preference in political market

Banerjee, Saikat - In: International review on public and non-profit marketing 18 (2021) 1, pp. 27-55

Persistent link: https://www.econbiz.de/10012428312

Effects of social media marketing and selected marketing constructs on stages of brand loyalty

Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673

Persistent link: https://www.econbiz.de/10012591346

Do instagram fan pages develop consumer-brand relationships? : evidence from the telecommunications industry

Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Cogent business & management 8 (2021) 1, pp. 1-18

influences the consumers’ brand love and sense of brand community. Also, the findings indicated the consumers’ brand love …

Persistent link: https://www.econbiz.de/10012665364

The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector

Shetty, Khyati; Fitzsimmons, Jason R. - In: Journal of fashion marketing and management 26 (2022) 1, pp. 21-35

Persistent link: https://www.econbiz.de/10012797973

Types of consumer-brand relationships : a systematic review and future research agenda

Alvarez, Claudio; David, Meredith E.; George, Morris - In: Journal of business research : JBR 160 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014294797

Unveiling brand loyalty in emerging markets : analyzing smartphone user preferences: Robustness of structural equation modeling (SEM) and simultaneous equation modeling (SEMs)

Al Masud, Abdullah; Selim Ahmed; Kaisar, Mohammad Tanvir; … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-14

This study aims to examine the determinants of brand loyalty in emerging markets, focusing on smartphone consumers in Bangladesh. The study focuses on identifying the key elements that contribute to brand loyalty and the extent of their impact on customers' commitment to their preferred...

Persistent link: https://www.econbiz.de/10015072091

Entrepreneurial passion : a meta-analysis of three measures

Zhao, Hao; Liu, Qinglin - In: Entrepreneurship theory and practice : ET&P 47 (2023) 2, pp. 524-552

Persistent link: https://www.econbiz.de/10014324971