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231
Wie man den Emotionswert von Produkten messen kann
Stürmer, Ralf
;
Schmidt, Jennifer
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 115-131)
.
2014
Persistent link: https://www.econbiz.de/10010341965
Saved in:
232
Measuring tourists’ emotional experiences toward hedonic holiday destinations
Hosany, Sameer
;
Gilbert, David C.
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/2011
)
4
,
pp. 513-526
Persistent link: https://www.econbiz.de/10008779118
Saved in:
233
International happiness : a multilevel perspective
Ashkanasy, Neal M.
- In:
Academy of Management perspectives : AMP
25
(
2011
)
1
,
pp. 23-29
Persistent link: https://www.econbiz.de/10008935783
Saved in:
234
Experiential values over time - a comparison of measures of satisfaction and
emotion
Koenig-Lewis, Nicole
;
Palmer, Adrian
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003677984
Saved in:
235
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
236
Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Dalakas, Vassilis
;
Melancon, Joanna Phillips
- In:
The journal of services marketing
26
(
2012
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10009519753
Saved in:
237
Customer delight : distinct construct or zone of nonlinear response to customer satisfaction?
Finn, Adam
- In:
Journal of service research : JSR
15
(
2012
)
1
,
pp. 99-110
Persistent link: https://www.econbiz.de/10009521619
Saved in:
238
Appraisal determinants of tourist emotional responses
Hosany, Sameer
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
3
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009547192
Saved in:
239
Beyond verbal scales :
measurement
of emotions in advertising effectiveness research
Hupp, Oliver
;
Gröppel-Klein, Andrea
;
Dieckmann, Anja
; …
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 72-99
Persistent link: https://www.econbiz.de/10003812337
Saved in:
240
Emotionalität in der Arbeitsproduktivität des Servicepersonals
Gouthier, Matthias H. J.
;
Ganz, Walter
-
2011
Persistent link: https://www.econbiz.de/10009230986
Saved in:
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