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Investigating of the influence process on consumer's active engagement through emotional brand attachment and brand love

Choi, Chul-Jae; Xu, Jialei; Min, Dae-Gyu - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 3061-3080

Persistent link: https://www.econbiz.de/10015210862

The impact of brand experience on eWOM : brand love and brand loyalty as mediators in consumer electronics

Nguyen Kim Thoa; Dam Tri Cuong - In: Global business and finance review 29 (2024) 5, pp. 176-186

Purpose: This study examines how brand experience affects eWOM by considering brand love and brand loyalty as mediators …, with 350 eligible respondents via Google Forms. The PLS-SEM approach was implemented to gauge the measurement and … structural model. Findings: The finding demonstrates that brand experience, brand love, and brand loyalty have a beneficial …

Persistent link: https://www.econbiz.de/10015066510

Don't make me hate you, my love! : perceived brand betrayal and the love-becomes-hate phenomenon

Tolunay Kuşçu, Aslı; Veloutsou, Cleopatra - In: Journal of business research : JBR 187 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015158179

How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships

Robertson, Jeandri; Botha, Elsamari; Ferreira, Caitlin; … - In: Journal of business research : JBR 149 (2022), pp. 651-662

Persistent link: https://www.econbiz.de/10013325669

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

Examination of the roles played by brand love and jealousy in shaping customer engagement

Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32

Persistent link: https://www.econbiz.de/10010359006

You're so loveble : anthropomorphism and brand love

Rauschnabel, Philipp A.; Ahuvia, Aaron C. - In: The journal of brand management : an international journal 21 (2014) 5, pp. 372-395

Persistent link: https://www.econbiz.de/10010410667

What type of relationship do we have with loved brands?

Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440

Persistent link: https://www.econbiz.de/10010459817

Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective

Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405

Persistent link: https://www.econbiz.de/10011444956

Antecedents of brand love in online network-based communities : a social identity perspective

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719

Persistent link: https://www.econbiz.de/10011416930