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A critical examination of content validity evidence and personality testing for employee selection

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Is this love that I'm feelin'?

Moussa, Salim - In: International journal of market research 61 (2019) 6, pp. 574-576

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I'm in love with the bobo

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Emotional stability : a new construct and its implications for individual behavior in organizations

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Discriminant validity assessment in marketing research

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Building brand resonance : optimizing symbolic brand reputation and customers' emotional value

Saputra, Murry Harmawan; Ardyan, Elia; Tanesia, Cindy Yoel - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 170-191

perceptions of brands, such as brand love, brand attitude, emotional customer value, and symbolic brand reputation. Design …). Research Findings: The acceptance of all proposed hypotheses shows the importance of brand love, brand attitude, emotional …

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When love leads the way! : conceptualizing triangular theory of love and expectations-confirmation theory in Islamic banking

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How gamification elements benefit brand love : the moderating effect of immersion

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When love takes over : boosting love towards Airbnb brand

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