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Developing affective brands : paratextualization in the entertainment industry

Souza-Leão, André Luiz Maranhão de; Moura, Bruno Melo; … - In: Review of marketing science 21 (2023) 1, pp. 111-141

Persistent link: https://www.econbiz.de/10014364897

Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness

Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535

Persistent link: https://www.econbiz.de/10014369365

The role of relationship marketing and brand love among banking consumers in an emerging market context

Panduro-Ramirez, Jose Alberto; Gallegos-Reyes, Miguel Angel - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-17

relationship marketing and brand love form, obtaining an adequate measurement model (α = between 0.842 and 0.908; CR = between 0 … dimensions on brand love. An explanatory study was conducted considering 417 participants who confirmed their affiliation with a … (β = 0.08) on brand love. These results demonstrated that trust, as a dimension of relationship marketing, guarantees a …

Persistent link: https://www.econbiz.de/10015192938

How luxury restaurants build brand love through idiosyncratic service experiences : a double-moderated mediation model

Chang, Kuo-Chien; Cheng, Yi-Sung; Wang, Yao-Chin - In: Service business 18 (2024) 3/4, pp. 555-582

Persistent link: https://www.econbiz.de/10015178582

Does consumer empowerment enhance brand page stickiness? : the role of brand page experience and brand love

Mostafa, Rania B.; Temerak, Mohamed Sobhy - In: Journal of research in interactive marketing : … 18 (2024) 6, pp. 1136-1154

Persistent link: https://www.econbiz.de/10015324460

How to prompt brand love and eWOM intention? : exploring the role of brand interactivity, consumer involvement and consumer brand engagement

Gao, Siyu; Shao, Bilin - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2744-2765

Persistent link: https://www.econbiz.de/10015210825

Examining how consumers can love brands through internal storytelling

Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Dandotiya, Gunjan - In: Journal of consumer marketing 41 (2024) 7, pp. 774-788

Persistent link: https://www.econbiz.de/10015158033

How nostalgia in advertising increases brand love : a cross-country study

Grappi, Silvia; Pauwels-Delassus, Véronique; … - In: The journal of product & brand management 33 (2024) 7, pp. 869-887

Persistent link: https://www.econbiz.de/10015166464

Towards a theory of brand love in services : the power of identity and social relationships

Ahuvia, Aaron; Izberk-Bilgin, Elif; Lee, Kyungwon - In: Journal of service management 33 (2022) 3, pp. 453-464

Persistent link: https://www.econbiz.de/10013325628

The influence of trustworthiness on brand love for news media brands : a cross-cultural examination of the Netherlands and Brazil

Oliveira, Samara Sampaio de; Kovacs Grigg, Michelle Helena - In: Journal of media business studies 19 (2022) 2, pp. 126-146

Persistent link: https://www.econbiz.de/10013327942