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371
Brand
love
and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki
;
Munnukka, Juha
;
Kiuru, Katrine
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
Saved in:
372
The relationship between brand
love
and actual brand performance : evidence from an international study
Zarantonello, Lia
;
Formisano, Marcello
;
Grappio, Silvia
- In:
International marketing review
33
(
2016
)
6
,
pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
Saved in:
373
An investigation into the cocept of brand
love
and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
374
Impact of brand personality, perceived quality and perceived value on brand
love
: moderating role of emotional stability
Junaid, Muhammad
;
Hussain, Khalid
- In:
Middle East journal of management : MEJM
3
(
2016
)
4
,
pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
Saved in:
375
Antecedents and consequences of destination brand
love
: a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
376
An investigation of antecedents and consequences of brand
love
in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
377
Understanding the role of brand
love
: a benchmarking of Indian higher education system
Sathish, A. S.
;
Venkatesakumar, R.
;
Potala, Venkata Subbaiah
- In:
International journal of process management and …
17
(
2024
)
4
,
pp. 488-501
Persistent link: https://www.econbiz.de/10015064790
Saved in:
378
Consumer-based determinants of brand
love
and its consequences : a quantitative research
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
Saved in:
379
Behavioral reasoning perspectives to brand
love
toward natural products : moderating role of environmental concern and household size
Sreen, Naman
;
Dhir, Amandeep
;
Talwar, Shalini
;
Teck Ming Tan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581892
Saved in:
380
Does brand
love
matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
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