Similar Search Results

The effect of brand image, brand love on brand commitment and positive word-of-mouth

Tri Cuong Dam - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 449-457

Persistent link: https://www.econbiz.de/10012671755

How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity

Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238326

Anthropomorphized vs objectified brands: which brand version is more loved?

Delgado-Ballester, Elena; Palazón, Mariola; Peláez, Jenny - In: European journal of management and business economics : … 29 (2020) 2, pp. 150-165

' liking for the humanized version of the brand as antecedents of three key components of brand love: self-brand integration … consumers' liking for the humanized brand have positive effects on specific components of brand love. The results confirm that … affects brand love. For example, by tracking consumers' opinions and traits of those people associated with the brand and …

Persistent link: https://www.econbiz.de/10012312812

From brands to classical music : broadening and deepening a brand love prototype

White, Christopher J.; Tong, Eudora; Schwartz, Michael - In: The journal of asset management 27 (2020) 2, pp. 227-236

Persistent link: https://www.econbiz.de/10012298781

Reviving consumer-alienation in the discourse of consumers' negativity

Junaid, Muhammad; Hou, Fujun; Hussain, Khalid - In: International journal of market research 61 (2019) 6, pp. 568-570

Persistent link: https://www.econbiz.de/10012172441

One last scuffle before we cherish brand love forever

Junaid, Muhammad; Hussain, Khalid; Hou, Fujun - In: International journal of market research 61 (2019) 6, pp. 571-573

Persistent link: https://www.econbiz.de/10012172452

The impact of brand authenticity on building brand love : an investigation of impression in memory and lifestyle-congruence

Manthiou, Aikaterini; Kang, Juhee; Hyun, Sunghyup Sean; … - In: International journal of hospitality management 75 (2018), pp. 38-47

Persistent link: https://www.econbiz.de/10011944936

Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand

Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105

Persistent link: https://www.econbiz.de/10012425334

What drives brand love for natural products? : the moderating role of household size

Kumar, Sushant; Dhir, Amandeep; Talwar, Shalini; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012431647

What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups

Kumar, Sushant; Murphy, Mikko; Talwar, Shalini; Kaur, Puneet - In: Journal of retailing and consumer services 60 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012502672