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391
Prioritisation of factors influencing brand
love
of Indian young consumers using analytic hierarchy process
Pande, Smriti
;
Gupta, Kriti Priya
- In:
International journal of Indian culture and business …
21
(
2020
)
3
,
pp. 279-302
Persistent link: https://www.econbiz.de/10012510992
Saved in:
392
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
393
Brand
love
: corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
394
The role of extraordinary sensory experiences in shaping destination brand
love
: an empirical study
Lv, Xingyang
;
Wu, Ailing
- In:
Journal of travel and tourism marketing
38
(
2021
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10012497715
Saved in:
395
Explaining Generation Y South Africans'
love
and satisfaction with Samsung phone brand using consumption value theory
Diniso, Chuma
;
Duh, Helen Inseng
- In:
Journal of African business
22
(
2021
)
4
,
pp. 564-577
Persistent link: https://www.econbiz.de/10012649913
Saved in:
396
Tickle me on WeChat moments : the role of brand
love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
397
Brand anthropomorphism,
love
and defense : does attitude towards social distancing matter?
Ali, Faizan
;
Dogan, Seden
;
Amin, Muslim
;
Kashif Hussain
; …
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
Saved in:
398
Effect of corporate image of the sponsor on brand
love
and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
399
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
Saved in:
400
Antecedents and consequents of brand
love
in the smartphone market : an extended study of the impact of switching cost
Christino, Juliana Maria Magalhães
;
Silva, Thaís Santos
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 301-321
Persistent link: https://www.econbiz.de/10012179127
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