Similar Search Results

What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love

Pourazad, Naser; Stocchi, Lara; Michaelidou, Nina; … - In: Journal of strategic marketing 32 (2024) 4, pp. 422-446

Persistent link: https://www.econbiz.de/10014553321

Antecedents of brand love leading to purchase intention towards refurbished video game consoles

Kancherla, Akshay; George, Jossy P.; Godwin, Benny J. - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 286-304

Persistent link: https://www.econbiz.de/10014442601

Do you love me? : the relationship between sport-related branded entertainment and brand love

Liebl, Hildegard; Turčínková, Jana; Beinhauer, Rupert; … - In: Cogent business & management 9 (2022) 1, pp. 1-15

Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand … loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and … provides a research gap. This research investigates the impact of sport-related branded entertainment on brand love using a …

Persistent link: https://www.econbiz.de/10014443626

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

Persistent link: https://www.econbiz.de/10014506310

From tourist motivations to buying decisions : a multilevel engagement perspective

Nusair, Khaldoon; Okumus, Fevzi; Karatepe, Osman M.; … - In: Tourism management perspectives : TMP 48 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014461350

Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking

Amani, David - In: Journal of Islamic marketing 15 (2024) 4, pp. 1035-1053

Persistent link: https://www.econbiz.de/10014520801

Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love

Pabla, Harleen; Soch, Harmeen - In: Journal of air transport management 107 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014322930

Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands

Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: EuroMed journal of business 17 (2022) 4, pp. 634-651

Persistent link: https://www.econbiz.de/10014325599

You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate

Brandão, Amélia Maria Pinto da Cunha; Ribeiro, Bruno; … - In: International journal of consumer studies 47 (2023) 3, pp. 1126-1138

Persistent link: https://www.econbiz.de/10014250713

Evaluating the role of technology and non-technology factors influencing brand love in online food delivery services

Anbumathi,, Rajendiran; Dorai, Sriram; Palaniappan, Umayal - In: Journal of retailing and consumer services 71 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014259296