Similar Search Results

Exploring the effect of brand love on brand advocacy : the mediating role of brand sacredness and fidelity

Joshi, Richa; Kamboj, Shampy - In: International journal of technology marketing : IJTMkt 18 (2024) 2, pp. 226-240

Persistent link: https://www.econbiz.de/10015062419

I love you, but you let me down! How hate and retaliation damage customer-brand relationship

Jabeen, Fauzia; Kaur, Puneet; Talwar, Shalini; Malodia, … - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013204913

The role of storytelling in the creation of brand love : the PANDORA case

Dias, Patrícia; Cavalheiro, Rita - In: The journal of brand management : an international journal 29 (2022) 1, pp. 58-71

Persistent link: https://www.econbiz.de/10013170505

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

Izquierdo-Yusta, Alicia; Martínez-Ruiz, María Pilar; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169605

The bright and dark sides of online customer engagement on brand love

Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Yeung, Raissa … - In: Journal of consumer marketing 40 (2023) 7, pp. 957-970

Persistent link: https://www.econbiz.de/10014471162

Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews

Baoku, Li; Nan, Yafeng - In: Journal of contemporary marketing science 6 (2023) 3, pp. 210-227

Persistent link: https://www.econbiz.de/10014422222

Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love

Javed, Ammar; Khan, Zia - In: South Asian journal of business studies 12 (2023) 2, pp. 293-314

Persistent link: https://www.econbiz.de/10014305617

Brand Personalities and Consumer-brand Relationships as elements of successful brand management

G?se, Katharina S. - 2011

study contributes to current research in two ways. First, it helps reducing complexity in BP measurement. Second, the … gleiche anvisierte Markenpers?nlichkeit unterschiedlich wahr?Die bestehende Skala zur Messung der Markenpers?nlichkeit (Aaker ….In Anlehnung an das erste Ziel dieser Dissertation wird in der ersten Studie (Kapitel 2) die existierende Skala zur Messung der …

Persistent link: https://www.econbiz.de/10009481017

Are biasing factors idiosyncratic to measures? : A comparison of interpersonal conflict, organizational constraints, and workload

Spector, Paul E.; Gray, Cheryl E.; Rosen, Christopher C. - In: Journal of business and psychology 38 (2023) 5, pp. 983-1002

Persistent link: https://www.econbiz.de/10014339589

Construct development and validation in three practical steps : recommendations for reviewers, editors, and authors

Lambert, Lisa Schurer; Newman, Daniel A. - In: Organizational research methods : ORM 26 (2023) 4, pp. 574-607

Persistent link: https://www.econbiz.de/10014429978