Rossiter, John R. - In: European Journal of Marketing 45 (2011) 11/12, pp. 1561-1588
measurement, called C‐OAR‐SE. Design/methodology approach – The comparison of the two procedures is by rational argument and forms …” constructs and for the first‐order components of “abstract” constructs; abandonment of the “reflective” measurement model, along … leading the necessary marketing measurement revolution. …