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1.Overview of Customer Engagement -- 2. Customer Valuation Theory -- 3. Customer Engagement Value -- 4. Brand: “What Do You Think of Me?” -- 5. How Much are your Customers Worth? -- 6. When Brand Value Meets Customer Value -- 7. What’s the Word Out There? -- 8. Hey, Have You Heard About...
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measurement, called C‐OAR‐SE. Design/methodology approach – The comparison of the two procedures is by rational argument and forms …” constructs and for the first‐order components of “abstract” constructs; abandonment of the “reflective” measurement model, along … leading the necessary marketing measurement revolution.  …
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The development of patient safety culture in health care organizations is a necessary precursor to patient safety improvement. However, existing tools to measure patient safety culture are intended for implementation in hospitals. A new, abbreviated patient safety culture survey was developed...
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