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Nature of brand love : examining its variable effect on engagement and well-being

Junaid, Muhammad; Hussain, Khalid; Basit, Abdul; Hou, Fujun - In: The journal of asset management 27 (2020) 3, pp. 284-299

Persistent link: https://www.econbiz.de/10012298791

The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model

Verma, Pranay - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 103-132

Persistent link: https://www.econbiz.de/10012385179

Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the … constructs actually exist: attachment and active engagement, with love being part of attachment (passion) or engagement (long …

Persistent link: https://www.econbiz.de/10012126995

Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb

Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80

Persistent link: https://www.econbiz.de/10012128566

Brand-aid

Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691

Persistent link: https://www.econbiz.de/10011755407

Emotional brand attachment and brand love : the emotional bridges in the process of transition from satisfaction to loyalty

Ghorbanzadeh, Davood; Rahehagh, Atena - In: Rajagiri management journal 15 (2021) 1, pp. 16-38

study aims to answer the question of whether emotional constructs such as emotional attachment and love play a mediating … partial least squares method. Findings - The results showed that brand love is the strongest antecedent of brand loyalty and … emotional attachment and brand love play a mediating role in the process of transitioning from satisfaction to loyalty in a …

Persistent link: https://www.econbiz.de/10012588608

Does brand love last forever? : a study on Turkey's lovemarks

Ceyhan, Ayben; Yozgat, Uğur - In: Emerging Markets Journal : EMAJ 11 (2021) 1, pp. 76-85

Persistent link: https://www.econbiz.de/10012659904

Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets

Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: International journal of electronic marketing and … 12 (2021) 3, pp. 254-284

Persistent link: https://www.econbiz.de/10012598426

Brand love : conceptual and empirical investigation of a holistic causal model

Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642

Persistent link: https://www.econbiz.de/10012792876

Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits

Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 20-41

Persistent link: https://www.econbiz.de/10012483395