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Quality aspects vs consumption values : what affects intention to book hotels in the post-Covid era?

Ray, Arghya; Gupta, Siddharth; Rana, Nripendra P. - In: Quality management journal : QMJ 30 (2023) 4, pp. 225-243

Persistent link: https://www.econbiz.de/10014373755

A profile deviation approach to enhancing relationship marketing outcomes

Dewnarain, Senika; Mavondo, Felix; Ramkissoon, Haywantee; … - In: Journal of hospitality marketing & management 32 (2023) 8, pp. 1005-1024

Persistent link: https://www.econbiz.de/10014369554

The role of brand authenticity and existential authenticity in building brand loyalty toward LGBT-friendly hotels

Kang, Juhee; Ro, Heejung - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1350-1365

Persistent link: https://www.econbiz.de/10015192577

A study on the effects of cross-border e-commerce platform brand image on brand trust, brand attitude, and brand loyalty

Liu, Jiaming; Zhou, Huizhuo - In: Journal of international trade & commerce 19 (2023) 4, pp. 31-49

Persistent link: https://www.econbiz.de/10015211708

Customer's perceived benefits of interacting in a virtual brand community in China

Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10009766323

Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students

Azuizkulov, Doniyor - In: Atlantic review of economics : AROE 2 (2013)

The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students’ demography on the relationship between brand reputation and purchase behavior. In this study,...

Persistent link: https://www.econbiz.de/10010228871

Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit

Liu-Thompkins, Yuping; Tam, Leona - In: Journal of marketing 77 (2013) 5, pp. 21-36

Persistent link: https://www.econbiz.de/10009793112

The effect of corporate social responsibility on brand loyalty : the mediation role of brand image

He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263

Persistent link: https://www.econbiz.de/10010246006

Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City

Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97

Persistent link: https://www.econbiz.de/10010209766