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The role of brands and mediating technologies in assembling long-distance family practices
Epp, Amber M.; Schau, Hope Jensen; Price, Linda L. - In: Journal of marketing 78 (2014) 3, pp. 81-101
Persistent link: https://www.econbiz.de/10010360377
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Construing loyalty through brand experience : the mediating role of brand relationship quality
Francisco-Maffezzolli, Eliane Cristine; Semprebon, Elder; … - In: The journal of brand management : an international journal 21 (2014) 5, pp. 446-459
Persistent link: https://www.econbiz.de/10010410631
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Firm growth in the Swedish retail and wholesale industries
Daunfeldt, Sven-Olov; Lang, Åsa; Macuchova, Zuzana; … - In: The service industries journal 33 (2013) 12, pp. 1193-1205
Persistent link: https://www.econbiz.de/10010126446
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Brand-consumer relationship and corporate social responsibility : myth or reality & do consumers really care?
Rizkallah, Elias G. - In: Journal of business & economics research 10 (2012) 6, pp. 333-343
Persistent link: https://www.econbiz.de/10009567451
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Self-congruity and functional congruity in brand loyalty
Kang, Juhee; Tang, Liang; Lee, Ju Yup - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 1, pp. 105-131
Persistent link: https://www.econbiz.de/10010482867
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The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
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Brand anthropomorphism : conceptualization, measurement and impact on brand personality and loyalty
Guido, Gianluigi; Peluso, Allesandro M. - In: The journal of brand management : an international journal 22 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
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The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743