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Brand loyalty and store loyalty for consumers purchasing a product warranty in a health care setting : an investigation of the differences across gender, age, and income groups
Reisenwitz, Timothy H.; Gupta, Sanjay - In: Journal of business strategies 33 (2016) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011521823
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Global online entrepreneurship and the impact of innovation on brands
Krom, Ipek - In: Emerging Markets Journal : EMAJ 5 (2015) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011492467
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.; Zhao, Monica - In: Asian Academy of Management journal : AAMJ 19 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passengers
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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The study of fans' brand loyalty in Iranian professional football league
Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - 2013
Persistent link: https://www.econbiz.de/10011293163
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The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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Brand-switching in Nigerian banks : evidence from critical incidents
Njoku, Maria-Stella Etomchi; Nduka, Chinedum; Okocha, … - In: Global journal of business research : GJBR 9 (2015) 3, pp. 83-89
Persistent link: https://www.econbiz.de/10011384488