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Brewing the recipe for beer brand equity

Calvo Porral, Cristina; Bourgault, Normand; Calvo … - In: European research studies : an international … 16 (2013) 2, pp. 85-100

Persistent link: https://www.econbiz.de/10011387633

Brand experience and brand loyalty : a literature review

Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86

Persistent link: https://www.econbiz.de/10011342823

Sports sponsorship effects on customer equity : an Asian market application

Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326

Persistent link: https://www.econbiz.de/10011342930

Internal branding in Agriculture Bank of Iran : an application of Rusbult's investment model

Azizi, Shahriar; Javidani, Masoud - In: International journal of financial services management … 8 (2015) 1, pp. 83-97

Persistent link: https://www.econbiz.de/10011407248

Employing sensory marketing as a promotional advantage for creating brand differentiation and brand loyalty

Hassan, Ibn e; Iqbal, Jawad - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 725-734

Sensory marketing is an up-coming tool that integrates the five human senses for generating a total experience that the customer keeps in mind. The main objective of the study is to identify the impact of sensory marketing on consumers to generate brand loyalty. The second objective of this...

Persistent link: https://www.econbiz.de/10011929557

Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector

Trivedi, Jay P. - In: International journal of Indian culture and business … 16 (2018) 3, pp. 323-338

Persistent link: https://www.econbiz.de/10011933522

Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA

Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro - In: International journal of economics and business research 16 (2018) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10011990595

The relationship of perceived value, service quality, brand trust, and brand loyalty : a literature review

Ikramuddin; Adam, Muhammad; Sofyan, Hizir; Faisal - In: Expert journal of marketing 5 (2017) 2, pp. 72-77

The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of various factors related to the perception of value,...

Persistent link: https://www.econbiz.de/10011863299

Attitude and loyalty to two brands of beer of the same producer

Sudzina, František - In: Scientific Annals of Economics and Business 64 (2017), pp. 57-69

Persistent link: https://www.econbiz.de/10011866201

Impact of food brand controversy on consumers' attitude toward brand and company

Banerjee, Saikat - In: Journal of food products marketing 24 (2018) 4, pp. 413-440

Persistent link: https://www.econbiz.de/10011880372