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Investigating the effect of brand identity and character on brand loyalty of football team fans
Keshtidar, Mohammad; Sahebkaran, MohammadAli; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 105-115
Persistent link: https://www.econbiz.de/10011884677
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The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & marketing 35 (2018) 7, pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
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BurgerBarn* blunder
Gibb, Amy - In: International journal of business and economics 16 (2017) 2, pp. 213-217
Persistent link: https://www.econbiz.de/10011971498
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A study on the application of the experience economy to luxury cruise passengers
Hwang, Jinsoo; Han, Heesup - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 4, pp. 478-491
Persistent link: https://www.econbiz.de/10011976131
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Measuring brand loyalty of coffee shop visitors in Jakarta
Suhud, Usep; Puter, Cattleya Dewi; Wibowo, Setyo Ferry - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10011915553
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh; Bang, Nguyen; Melewar, T. C. - In: International journal of internet marketing and … 12 (2018) 3, pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
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Re-branding and performance at Ghana oil company limited : an empirical study
Amoako, George K.; Okpattah, Bernard K.; Gameti, Daniel … - In: African journal of business and economic research : AJBER 12 (2017) 2/3, pp. 91-111
Persistent link: https://www.econbiz.de/10011905022