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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
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Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 26 (2018) 3, pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Relationship between marketing program and brand loyalty : is there an influence of gender?
Sohail, M. Sadiq; Al-Jabri, Ibrahim M.; Wahid, … - In: Journal for global business advancement : JGBA 10 (2017) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011718400
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Developing a brand equity model for tourism destination
Ghafari, Mohammad; Ranjbarian, Bahram; Fathi, Saeed - In: International journal of business innovation and research 12 (2017) 4, pp. 484-507
Persistent link: https://www.econbiz.de/10011719263
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A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Athens journal of business & economics : AJBE 3 (2017) 3, pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
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Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
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"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty
Ho, Ching Wei - In: Global business & economics review 18 (2016) 5, pp. 497-516
Persistent link: https://www.econbiz.de/10011665402
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Self-esteem's moderation of self-congruity effects on brand loyalty
Brannen, Jane; Frisby, Cynthia M. - In: Theoretical economics letters 7 (2017) 6, pp. 1848-1864
Persistent link: https://www.econbiz.de/10011777327