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A model of customer-based brand equity : evidence from the banking service in Iran
Hosseini, Mirza Hassan; Saravi-Moghadam, Nahid - In: International journal of productivity and quality … 21 (2017) 1, pp. 23-44
Persistent link: https://www.econbiz.de/10011748580
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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo; Lévy Mangin, Jean-Pierre; … - In: Journal of international food & agribusiness marketing … 25 (2013) 4, pp. 324-347
Persistent link: https://www.econbiz.de/10010221547
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The impact of corporate social responsibility on brand loyalty
Dapi, Belinda; Phiri, Maxwell Agabu - In: Journal of governance and regulation : international … 4 (2015) 4, pp. 8-16
Persistent link: https://www.econbiz.de/10011609630
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Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
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Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok; Ahn, Sun Joo - In: Psychology & marketing 34 (2017) 9, pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
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Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima; Khan, Bilal Mustafa - In: Journal for global business advancement : JGBA 10 (2017) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
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An empirical analysis of the effect of a retailers loyalty programme on their customers' loyalty
Chhabra, Sakhhi - In: Global business review 18 (2017) 2, pp. 445-464
Persistent link: https://www.econbiz.de/10011741251
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The relationships among brand experience, brand resonance and brand loyalty in experiential marketing : evidence from smart phone in Taiwan
Shieh, Hwai-Shuh; Lai, Wei-Hsun - In: Journal of economics & management 28 (2017) 2, pp. 57-73
Persistent link: https://www.econbiz.de/10011741668
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Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo; Zollo, Lamberto; Pellegrini, … - In: Journal of global marketing 30 (2017) 3, pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
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Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao; Kang, Juhee; Tasci, Asli - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016