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Uruguayan buyer behaviour : conspicuous versus inconspicuous consumption
Sachdev, Harash J.; Murphy, Micah; Belassi, Camila - In: International journal of business and emerging markets … 8 (2016) 1, pp. 67-93
Persistent link: https://www.econbiz.de/10011565199
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Family connections in motorsports : the case of Formula One
Depken, Craig A.; Groothuis, Peter Andrew; Rotthoff, Kurt W. - 2016
Persistent link: https://www.econbiz.de/10011575660
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The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-Yih; Anridho, Nadia - In: International journal of services and standards 11 (2016) 3, pp. 242-260
Persistent link: https://www.econbiz.de/10011641312
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Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar; Pattanayak, Jamini Kanta - In: Global business review 17 (2016) 5, pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
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Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
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Customer-based brand equity and firms' performance in the telecom industry
Buzdar, Muhammad Farooq; Janjua, Saquib Yusaf; … - In: International journal of services and operations management 25 (2016) 3, pp. 334-346
Persistent link: https://www.econbiz.de/10011636519
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Social media and hospital brands : a field study in Turkey
Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
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Ethical dimension of customer-based brand equity
Datta, Biplab; Mukherjee, Srabanti - In: International journal of business excellence 13 (2017) 1, pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
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The impact of self-concept on brand image and loyalty with mediating role of the consumers' need for uniqueness theory
Najafi, Sepideh; Alvandi, Mohsen - In: International journal of business innovation and research 13 (2017) 4, pp. 519-537
Persistent link: https://www.econbiz.de/10011840486
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A partial-order-based model to estimate individual preferences using panel data
Jagabathula, Srikanth; Vulcano, Gustavo - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1609-1628
Persistent link: https://www.econbiz.de/10011855645